How GKN Digital Helped  “Aqua Blast” Pressure Washing Company Boost Their Online Presence and Double Their Sales

Background Summary

Aqua Blast is a reputable pressure washing company offering premium exterior cleaning services to residential and commercial properties in the Twin Cities area and beyond. They are also known for gutter cleaning, concrete cleaning, graffiti removal, and more. Despite the quality services they offered, they faced challenges in attracting new customers due to minimal online visibility and ineffective lead generation efforts. Despite its expertise and dedication to providing exceptional results, Aqua Blast struggled to grow its customer base to the expected level. The lack of an effective digital marketing strategy hindered its ability to reach new clients in an increasingly online-driven market. 


Recognizing the need for a solution, Aqua Blast sought help from GKN Digital to transform its online presence and streamline its sales process.  GKN Digital implemented a tailored digital marketing strategy that included SEO optimization, Google Business Profile enhancement, and targeted lead generation campaigns. This approach resulted in a twofold increase in sales, an improved local search presence, and a consistent stream of high-quality leads.

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Challenges Faced by Aqua Blast Before Working with GKN Digital

Before partnering with GKN Digital, Aqua Blast was beset with several significant challenges, including:


  • Limited Online Visibility: Aqua Blast’s presence on digital platforms was almost non-existent, making it difficult for potential customers to find them. Without a strong online footprint, they struggled to reach new audiences and showcase their services effectively, leaving them at a disadvantage in the online marketplace.
  • Ineffective Lead Generation: The company’s methods for capturing leads were inconsistent and outdated. They relied on inefficient traditional strategies that didn’t convert potential customers into long-term clients. As a result, they missed valuable opportunities to build a reliable pipeline for sustained business growth.
  • Stagnating Revenue: Aqua Blast’s challenges in attracting new clients directly impacted its revenue. With limited new business coming in, its income plateaued, restricting its ability to reinvest in the business, expand operations, or explore new growth opportunities.

These obstacles slowed Aqua Blast’s ability to compete in the Twin Cities market despite their high-quality and reliable services.

Challenges Faced by Aqua Blast Before Working with GKN Digital

Before partnering with GKN Digital, Aqua Blast was beset with several significant challenges, including:


  • Limited Online Visibility: Aqua Blast’s presence on digital platforms was almost non-existent, making it difficult for potential customers to find them. Without a strong online footprint, they struggled to reach new audiences and showcase their services effectively, leaving them at a disadvantage in the online marketplace.

  • Ineffective Lead Generation: The company’s methods for capturing leads were inconsistent and outdated. They relied on inefficient traditional strategies that didn’t convert potential customers into long-term clients. As a result, they missed valuable opportunities to build a reliable pipeline for sustained business growth.

  • Stagnating Revenue: Aqua Blast’s challenges in attracting new clients directly impacted its revenue. With limited new business coming in, its income plateaued, restricting its ability to reinvest in the business, expand operations, or explore new growth opportunities.

These obstacles slowed Aqua Blast’s ability to compete in the Twin Cities market despite their high-quality and reliable services.

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How GKN Digital Transformed Aqua Blast

To tackle these challenges, GKN Digital developed and executed an effective digital marketing strategy for Aqua Blast. This comprehensive approach included the following key services:

1. Website Content Restructuring & Ranking on Top Search Queries Through a Well-Planned SEO Strategy

We performed an extensive Search Engine Optimization (SEO) audit to identify the potential to rank for high-ranking keywords relevant to pressure washing & exterior cleaning services. By optimizing their website structure, meta descriptions, and content, we improved the site’s ranking on search engines. To further enhance their customer engagement, we used new content strategies every month, including blogs and location-specific pages, to target a wider audience. Additionally, we created strong backlinks to build authority and credibility, which significantly increased their organic traffic and brought in more quality leads.

2. Google Business Profile Enhancement

Aqua Blast’s Google Business Profile was relocated entirely to a high-performing area in the Twin Cities, MN, with all the essential details, including:


  • Updated and accurate service descriptions
  • High-quality images of their work
  • Positive customer reviews
  • Engaging posts to boost local search rankings
  • Creating new Google Profiles for new office locations


This enhanced Google Business profile gave Aqua Blast a professional edge, making it more discoverable to potential clients searching for local pressure washing services.

3. Targeted Lead Generation Funnel Creation

We implemented data-driven lead generation Funnels designed to target customers actively searching for residential and commercial pressure washing, gutter cleaning, and graffiti removal services. GKN Digital deployed:


  • Targeted supplemental Lead Generation campaigns
  • Lead generation campaigns tailored to the pressure washing & gutter cleaning services 
  • Social media posts and graphics designed to engage and convert 

By using advanced targeting, personalized phone answering, and text/email messaging, these campaigns attracted high-intent prospects, providing Aqua Blast with a steady inflow of new business opportunities. 

Impact of GKN Digital’s Strategic Online Marketing on Aqua Blast’s Business Performance


•  Doubled Aqua Blast's Sales Growth 


Aqua Blast experienced a remarkable 2X increase in sales as a direct result of improved online strategies. The steady flow of high-quality leads not only boosted revenue but also enabled the company to invest in expansion, including opening a second location. 


•  Enhanced Visibility to Customers in Local Search Results 


By optimizing Aqua Blast’s website and Google Business Profiles, the company achieved a more substantial presence in local searches. This improvement directly resulted in a noticeable increase in customer inquiries, allowing them to connect with more potential clients in their area.


•  Steady and Reliable Lead Generation 


The supplemental lead generation campaigns created by GKN Digital consistently delivered a high-quality stream of leads to Aqua Blast. This dependable stream of potential residential and commercial customers provided the business with long-term growth opportunities and a stable foundation for future success.

Are You Struggling to Get More Clients for Your Small Business? 

We Can Help!

If your pressure washing or cleaning business is facing challenges similar to Aqua Blast’s, GKN Digital is here to help. From boosting your online visibility with proven SEO techniques to implementing high-impact lead generation strategies, we’re dedicated to your success in getting more customers to your business. 


Transform your business results with a digital marketing partner you can trust. 

Book a Free Consultation with GKN Digital Today!

“ GKN Digital not only boosted our brand online, but also helped us double the sales in a short time - Best Marketing Company Ever! ”


- Ford Wagner (Owner) -